FTT has extensive experience in performing business market research to document user requirements for new software products and services or to provide necessary input for determining the commercial feasibility of a proposed venture. FTT can assist with the initial development of business plans, marketing plans, sales strategies and promotional activities.
 

Selected highlights from FTT experience follow......
 

Reseller Opportunities In Secure E-business

Examined the market for a messaging product with vendors in the E-BUSINESS/EDI market to determine the potential to capture a larger market share through strategic alliances with resellers and VARs. Reported on the potential size, scope and growth rates of the EC market. Evaluated the client's systems versus its competitor's.
 

Adapting PBX Product Line for Unified Messaging

Assisted a large switch vendor with understanding the emerging markets for CTI-enabled systems to support Unified Messaging. Produced a high-level plan for incorporating additional functions and features into the vendor products to satisfy growing customer requirements.
 

U.S. Market for X.500/LDAP Directory Services

Researched the potential market for directory services in the United States. Research was conducted using on-site interviews with individuals having a wide variety of responsibilities. Prepared a detailed report on the interview results and evaluated the U.S. market potential for the client's products.
 

Telemarketing Plan for Customer Service

Prepared a telemarketing plan for a large electric power company wishing to advise its customers of upcoming changes in the service procedures to accommodate utility deregulation.
 

Feasibility Analysis for EC/EDI Product Line

FTT recommended the most attractive market segments and product/service offerings which the client should consider. Estimated the projected market share which the client might reasonably attain and assessed the resources which much be put in place to attain the desired market share. 

TOP